About Us

ReJean combines the beauty of traditional Indian craftsmanship with the elegance of modern design. Our handcrafted denim bags are more than just accessories - they're a celebration of cultural heritage and sustainability. We've taken discarded denim from factories and mills, breathing new life into it and reducing waste in the process, to create something truly unique. Every stitch, every detail, tells a story of innovation, tradition, and our love for the planet.

The ReJean Promise

At ReJean, we're passionate about creating something special - exquisite, handcrafted denim bags that bring together India's rich artisanal heritage and modern style. Our promise is -

1. Doing good for the planet: By upcycling industrial waste denim, we reduce waste, conserve resources, and promote sustainable fashion practices.

2. Celebrating Indian craftsmanship: We're committed to reviving our traditional ancient crafts for future generations while keeping the spirit of artisans alive.

3. Creating something unique: Crafting one-of-a-kind bags that blend timeless heritage with modern design, where every stitch tells a story.

Meet the Founders

Founded by best friends Pooja and Prerna, who gave up their corporate careers to pursue the cause of sustainable products and build something valuable for our future generations.

 It all started when Prerna’s son’s school asked students to get a bag that was made from recycled fabric. As she searched for an option that was durable yet comfortable for the child, she came across an old pair of jeans & decided to use it for the bag. The outcome was so beautiful & ingenious that both Prerna & Pooja decided to build it further. 

“We started researching and figured that large amounts of waste in the form of textile scrap get discarded by the mills that eventually find their way to the landfills”, says Prerna.

 Pooja further adds, “Growing up surrounded by traditional crafts, we developed a deep appreciation for the artistry and wanted to incorporate this unique touch into our bags, filling a gap in the market for sustainably crafted, culturally rich products.